The results are in and making a come back this year is Ford with winning the Kelley Blue Book Brand Image Award for 2014. According to a recent KBB announcement, “Reclaiming the top spot among truck shoppers, Ford ousts last year’s winner, Toyota, from the Best Overall Truck Brand category. Ford has won five out of six times Kelley Blue Book has announced this award. The F-150 and Super Duty F-250 and F-350 helped the manufacturer earn back the award for 2014, as truck shoppers ranked the brand highest among all other truck brands.”

The 2014 Brand Image Award winners are announced by Kelley Blue Book, www.kbb.com, a leading provider of new and used car information. The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers.

The 2014 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

Ford Motor Company will be honored as Kelley Blue Book’s Best Overall Truck Brand at the New York International Auto Show onApril 16. 

For more information about the 2014 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/new-cars/brand-image-awards