[1]An all-to-often-seen fail.
As embarrassing as it is to admit, we have all done something while working on cars that we would rather not talk about. Be it installing a part incorrectly and realizing catastrophic results, or just getting your car in an embarrassing situation. Whether you want to admit it or not, we’ve all been there.
Federal-Mogul Motorparts [2] recognizes that sometimes things don’t go as planned, so they have come up with their annual Partsmatter Sweepstakes [3] to make light of that fact. The monthly sweepstakes is part of an extensive multi-media campaign to help millions of consumers – in collaboration with their automotive parts and service providers – make informed decisions about the parts used in a full range of vehicle repairs.
[4]A different kind of exhaust hanger. Image courtesy:
How it works is, Federal Mogul Motorparts is looking for 12 auto-related “fails” each month from now through October. These faux paus of automotive bliss will qualify for gift cards of $100 or $500 (USD). The sweepstakes is open to consumers throughout the U.S. and Canada, and the PartsMatter Sweepstakes encourages consumers to share photos and/or brief stories about their latest vehicle troubles at the website partsmatter.com [5] to help communicate the importance of choosing the best replacement parts for any vehicle repair.
“Consumers have many choices when it comes to selecting replacement parts for their vehicles,” said Laura Soave, senior vice president and chief marketing and communications officer at Federal-Mogul Motorparts. “The PartsMatter campaign was established to remind consumers to protect themselves from the potential risks associated with inferior parts. Many of these parts might look quite similar to a high-quality product from a trusted brand, but there can be dramatic differences in performance, reliability, and even safety.”
[6]Image courtesy:
The 2017 PartsMatter Sweepstakes will award ten $100 gift cards to participants selected at random who have shared qualifying photos or brief stories that document vehicle-related “fails.” Federal-Mogul Motorparts will also select two monthly grand-prize winners – one for best photo and one for best story – to each receive a $500 gift card. Grand-prize winners will be chosen based on relevance to the PartsMatter theme, creativity and originality, and overall quality of entry.
[7]I guess it works.
So, as embarrasing as it might be, if you can make a little money to share your mishap, maybe that might just ease the pain. To learn everything you need to know about the PartsMatter campaign and sweepstakes, check out the website at www.partsmatter.com [5].