Something big is happening in Las Vegas in a little over a month and it is not some new show on the Vegas strip. It is the 50th anniversary of the Mint 400. With a long history and the largest off-road race in the United States, the Mint 400 has some new company this year.
Dirty Life Race Wheels is joining the party and sponsoring Class 6100, the Spec Trick Truck class. “Last year was our first year at The Mint 400 and we loved it! It is the perfect platform for us to reach our customers directly,” said Ruben Rincon, Events Marketing Manager of Dirty Life Race Wheels. “This year we stepped up to sponsor the massive 6100 Truck Class. We have watched this class explode into one of the most competitive classes in off-road racing. We are here to support the culture that buys our products.”
Dirty Life Race Wheels will be presenting the winner of the stacked 6100 Class with a one of kind custom trophy. This year’s Mint 400 race will also mark the first time that the 6100 class will qualify for position adding to the excitement and drama. Dirty Life also announced a Best in the Desert contingency of $500 for first place, $350 for second place and $250 for third place for any 6100 racer running their wheels.
“Dirty Life Race Wheels have come into the market and put their money where their mouth is supporting off-road culture through sponsorship of several off-road racing teams,” stated Mint 400 CEO, Matt Martelli. “They have cutting-edge products and are aggressively marketing. Exactly the kind of brands we want involved in “The Great American Off-Road Race.”
For more information on Dirty Life’s products, be sure to visit their website.