There is a lot of excitement surrounding the auto industry this time of year. Many of the Original Equipment Manufacturers (OEM) are debuting concepts vehicles and introducing 2015 and even 2016 model year vehicles during the auto shows over the next few months.
We have been keeping up to date with the latest announcements and are constantly bringing you the latest info. Last year, Nissan really opened a lot of eyes and made a few manufacturers take notice when they announced their partnership with Cummins.
We broke the news of the new 5.0l V8 Cummins being offered here. Then at the Chicago Auto Show, Nissan debuted a concept 2.8l Cummins powered Frontier. Since then, they have been a little tight lipped. We have reached out a number of times to get the inside scoop and were constantly told nothing is available yet.
Then last month, they dropped a tweet, “Five liters of turbocharged diesel power. Are you ready for this? #CUMMINSSOON” that let us know they are getting close.
Well, Nissan is starting to roll out their marketing campaign and today is day one. They just released a new video (above) where they interviewed many of the engineers working on the Titan program. They talk about how they are truck people and how they understand the market. The video doesn’t go into many details, but the press release below alludes that this is just one of many to come.
Official release below:
To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup’s development via a series of short videos under the “Nissan Titan Truckumentary” banner.
A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America’s Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller.
“The ‘Truckumentary’ is not meant to be the all-encompassing last word on Titan,” said Miller. “Rather it’s the continuing story of the vehicle’s evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market.”
The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year.