This 2025 Ford F-350 Super Duty display truck, completed by Carrollton, Texas-based APEX Custom Innovations, demonstrates how Lippert’s automotive division integrates components from its multiple brands into a single, heavy-duty platform. Rather than focusing on a single accessory category, this build showcases a range of equipment, including towing equipment, front-end protection, running boards, lighting brackets, and transfer-tank-level utility—all sourced from the Lippert portfolio. These products are accentuated by the truck’s 4-inch lift and custom 20-inch wheels wrapped in 37s.
Lippert—whose founder, Lawrence “Larry” Lippert, passed away on August 19, 2025—is a parent organization that encompasses several well-known aftermarket manufacturers. These brands cover a wide range of truck accessory categories. CURT (a brand that everyone who tows has heard of) specializes in towing hardware, including hitches, gooseneck systems, and towing connection components. LUVERNE manufactures running boards, steps, and exterior protection products aimed at work trucks and fleet vehicles. Ranch Hand is known for heavy-duty steel bumpers, grille guards, and headache racks commonly used in agriculture, ranching, and commercial applications. UWS focuses on transfer tanks, toolboxes, and storage products designed for trucks that require additional fuel capacity or need to secure cargo space.
APEX Custom Innovations, the builder, is a fabrication and vehicle solutions shop. It specializes in custom configuration: suspension upgrades, widebody kits, paint protection film, vinyl wraps, exterior fabrication, accessory integration, electrical routing, and project-level assembly. In this case, its role was integrating products from several Lippert brands onto a single Ford chassis.
Below is the combined itemized set of featured products and MAP pricing from the display sheet:
| Brand | Product Description | MAP |
| CURT | PowerHaul™ gooseneck hitch | $809.95 |
| CURT | RockerBall™ cushioned gooseneck ball | $315.95 |
| CURT | Rebellion™ shank, 2.5″ | $767.95 |
| CURT | Hitch pin, grooved, 2.5″ | $3.95 |
| CURT | Trailer hitch, class 5 | $570.95 |
| CURT | CrossWing™ single-point 5th wheel hitch | $824.95 |
| CURT | CrossWing™ single-point bed support | $174.95 |
| LUVERNE | Mud Guards, 12″ × 23″ | $115.95 |
| LUVERNE | Grip Step™ running boards | $874.95 |
| Ranch Hand | Legend™ grille guard | $976.95 |
| Ranch Hand | Sensor relocation kit | $104.95 |
| Ranch Hand | Legend™ winch plate | $679.95 |
| Ranch Hand | Sport™ rear bumper | $970.95 |
| Ranch Hand | License plate lights | $17.95 |
| Ranch Hand | Legend™ running steps (5 step) | $663.95 |
| Ranch Hand | Legend™ headache rack, lighted | $739.95 |
| Ranch Hand | Legend™ headache rack mounting brackets | $244.95 |
| Ranch Hand | LED work light mounting bracket (headache rack) | $29.95 |
| Ranch Hand | Center headache rack light mounting bracket | $39.95 |
| UWS | Transfer tank, 100-gallon, combo | $1,767.95 |
This type of build offers a valuable resource for anyone evaluating accessory options. It shows how multiple brands can be combined into a single configuration and how a builder like APEX Custom Innovations can bring it all to life. Sure, SEMA is all about glitz and glamour, but real-world practicality has its place in every build. Lippert’s brands can be found on show trucks and farm trucks alike.
You might also like
SEMA 2025: Supersizing The Super Duty With Elevation Off Grid’s Ford F-550
Elevation Off Grid Ford F-550 trucks (three turnkey models: Black, Peak, and Limitless) bring new meaning to the phrase bring enough truck.
