American Born & Bred: Sinister Diesel Improving Online Experience

Sinister Diesel wasn’t always one of the leading diesel performance aftermarket retailers in the country. Sinister started out as a dream to a few friends that worked on trucks here and there for fun. Since then, Sinister has evolved into one of the most known companies in the industry and especially known for their supreme customer service.

Founders of Sinister Diesel, Brian George, and Michael Mitchell, and their entire team of employees have a mutual love for everything diesel. “There were already online parts suppliers,” George said. “So we knew it wasn’t enough to just start another one. We wanted to create a high-performance diesel parts company that actually changed the way business was done, especially when it came to customer service.”

One specific element that Sinister offers to the consumer is live support. You can utilize their new website, have questions answered or live telephone support is available as well. Whether it is before, during, or after a purchase, Sinister will give you the support you need for brands, parts, and even installations. A dedicated support team is a key component of their customer service success.

Today, Sinister is a rapidly growing on the online market around the country. “Right from the beginning, we got a reputation for great customer service,” George continued. “That’s how we knew we were on the right track.”

Continuing Excellence

As one of the top online aftermarket retailers, it is important to keep that title. Therefore, it is important to update the website for the consumer. Offering them an easier and more pleasurable experience. “We looked at what our customers really want and extracted the rest,” George said. “We also focused on making the site more simpler for mobile devices, so our customers can easily get their parts on a phone, tablet, or desktop.”

Sinister looked at other websites in many different industries and gathering the most attractive ideas and combining them into what their online store is today. In return for the company updates, they have received positive reviews from customers. “We’ve gotten terrific feedback,” George explained. “Our customer comments and reviews indicate we made the right move for business.”

Sinister also manufacturers some of their own parts and they are offering those products online with most items powder coated in their known blue color. Stay tuned for more from Sinister as they have big things coming for 2018. For more information on Sinister Diesel and what they can do for you, be sure and check out their website.