This 2008 GMC C4500 is a unique way to show your enthusiasm for diesel performance, and humanitarian efforts. Now hear me out. This customized rig is not just a towering monument to American over-engineering, but a philanthropic awareness generator for one of the most wide reaching diseases, affecting women and their families world-wide. The Kelly Jo Dowd Breast Cancer Research Fund raises money to help the fight against breast cancer.

As detailed in the ad, “The Kelly Jo Dowd Cancer Research Fund was developed in honor of the late Kelly Jo Dowd, one of the original Hooters Girls who graced the cover of the 1995 Hooters Calendar. Always an inspiration to her fellow Hooters Girls, Kelly Jo valiantly battled breast cancer for five years before succumbing on May 24, 2007. Throughout her struggle she was courageous and selfless, becoming and advocate for early detection, education, and fundraising.”

October is national breast cancer awareness month, so if a pink ribbon is not your style maybe this truck will fit your tastes better. According to the ad, in 2014 the Hooters Girls fund raising effort brought in a record $650,000 to help contribute to combatting this unfortunate disease that so many of us are affect by. This year they are striving toward a goal of raising one million dollars for the cause.

This diesel rig features a one-off custom paint job in classic Hooters orange and black. The exterior of the truck is adorned with a tribal-style flame motif, plenty of chrome accents, and pin-striping. Moving into the interior the custom color scheme is reflected in the door panels, upholstery, and overhead entertainment unit that houses multiple SONY screens. The dash and steering wheel feature a custom molded orange facia, and faux-carbon fiber inserts respectively.

The luxury features of this truck include air-conditioning, cruise control, and power windows, locks, and seats. This truck may be a work vehicle to some but now it pulls double duty as a show piece, and utilitarian vehicle.

With 44,000 miles on the clock the V8 Duramax diesel engine, and Allison transmission would appear to be barely broken in on this Kodiak. These trucks have a specific following among diesel enthusiasts their huge load capacity, intimidating scale, and built in creature comforts make them desirable among hardcore trailer-draggers, and small commercial truckers.

The roof rack and front bumper provide mounting for and additional eight, PIAA auxiliary running lights, and an obligatory Hooters license plate. Equipped with a dropped hitch in the rear, this tall AWD rig still retains some utility along with style.

The Hooters Girls carrying on in Kelly Jo’s memory are asking America to #GiveAHoot, and contribute to this worthy cause. Reported by the ad, throughout their efforts, “Hooters Girls have raised more than $2 million to support breast cancer research, much of it through the grant in Kelly Jo’s name to the V Foundation for Cancer Research, one of the nation’s leading cancer research funding organizations. These grants honor Kelly Jo and further her mission to educate all women, especially her extended family consisting of some 300,000 current and former Hooters Girls, about the importance of early detection and prevention.”