Fleece Performance Ignites Big Growth Through Acquisition, Expansion, And Retail Rollout

If you’ve been around diesel performance long enough, you already know the name Fleece Performance Engineering. From the industry-defining Cheetah turbochargers to cutting-edge fueling innovations, the Indiana-based team continues to raise the bar for diesel power and reliability. Now, Fleece is accelerating into its next chapter with three major announcements that will shape the future of American diesel performance: a strategic acquisition, a massive facility expansion, and a new retail partnership bringing Fleece parts closer to enthusiasts than ever before.

Expanding Muscle: Acquisition Of Concept Performance

Back in September, Fleece Performance acquired Concept Performance, the manufacturer behind some of the most advanced aluminum LSR and LTR builder blocks in the gas performance world. These blocks have earned a reputation for engineering excellence, and now they’re part of the Fleece family.

What does that mean for diesel fans? More capability, more advanced manufacturing, and new opportunities for crossover innovation. With Concept Performance’s dedicated foundry operations now under the Fleece umbrella, the company can bring more material science, machining capability, and high-horsepower engineering to market. It’s a clear signal that Fleece is expanding, reinforcing its spot as a performance leader across both diesel and gas platforms.

Built For The Future: 170,000-Square-Foot Headquarters Expansion

Performance doesn’t happen without room to grow, and Fleece is making that happen in a big way. Construction is underway at its Pittsboro, Indiana, facility to add over 170,000 square feet of production, engineering, and logistics space. That kind of expansion means more high-performance parts rolling off the line, faster development of innovations, and additional skilled jobs for the local community. It’s an investment in both the enthusiast market and American manufacturing, and that’s something every gearhead can get behind.

Power On The Shelf: Partnership With Witt Family NAPA Stores

For the first time, Fleece products are hitting retail shelves. Through a new partnership with Witt Family NAPA Stores, Fleece performance and repair solutions are now available at dozens of locations in Indiana, southern Michigan, and parts of Ohio. Instead of waiting for shipping or chasing hard-to-find parts, customers can now obtain trusted Fleece components right over the counter. This marks a massive win for weekend wrenchers and shop technicians alike.

Founded in 2008 by brothers Brayden and Chase Fleece, the brand has grown from a passion-driven startup into one of the most trusted names in the diesel aftermarket. With expanded capabilities, retail access, and a significant footprint upgrade, the future is wide open—and it still runs on diesel.

For more information on new products and the latest updates, visit www.fleeceperformance.com

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