We love to support our local farmers whenever we can, here at Diesel Army. After all, diesels are the life blood of the agricultural industry. So, when we heard about this promotion that Ram trucks was running coming up on April 26 to support the National FFA organization, we couldn’t help but spread the word. More than 100 dealers nationwide are partnering with their local FFA chapters to donate $20 for each test drive on April 26 in conjunction with their Next Crop Project Day. Learn all the details in the official release below.

Official Press Release:

April 4, 2014 , Auburn Hills, Mich. – The Ram Truck brand extends its support of America’s farming industry with “The Next Crop Project,” a celebration of and investment in the “next crop” of farmers and future leaders in the agriculture industry.

 More than 100 dealers nationwide will partner with local chapters of the National FFA Organization (FFA) Saturday, April 26, in a national day of test drives at participating dealerships where Ram will make a $20 donation to FFA for each test drive. Ram’s donations will support local FFA chapter leadership programs in participating dealer communities.

 “’The Next Crop Project’ is a great way for the Ram brand to continue our support of the FFA and to further increase awareness as to the importance of farming in our country,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “The uniquely American ‘farmer spirit’ is also consistent with our Ram values of courage, dignity and setting examples through hard work.”

 A list of participating dealers is located at www.RamTrucks.com/NextCrop.

“The Next Crop Project” test drive campaign is designed to further the attention that Ram brought to the importance of America’s farmers with its “Farmer” video that aired during the 2013 Super Bowl broadcast, by turning the focus even more directly on the future leaders of agriculture. Ram donated $1 million to the FFA after views of the “Farmer” video reached a 10 million view milestone in less than a week.

Ram is supporting “The Next Crop Project” campaign with a 30-second television spot debuting April 6 during the “49th Academy of Country Music Awards” broadcast on CBS, and with print and digital advertising.