Ram Trucks Celebrate Back-To-Back Truck Of The Year Win-Cover Wrap

The Ram Truck brand celebrates the Ram 1500 winning its first-ev

Ram Trucks recently announced their back-to-back win of the Motor Trend Truck of the Year award. Along with this announcement they unveiled a 10 story cover wrap on their corporate headquarters. Read all about what the company had to say and see it for yourself. Way to go Ram Trucks and Chrysler. This is clearly how you go big or go home!

Company Press Release:

2014 Ram 1500The Ram Truck Brand today unveiled a 145-foot-wide-by-155-foot-tall building wrap on the tower of the Chrysler Group LLC headquarters in Auburn Hills, Mich. The building wrap celebrates the Ram 1500 being named Motor Trend’s “Truck of the Year®” in 2013 and 2014, marking the first time any vehicle has won this prestigious honor for two consecutive years. Motor Trend gave the unprecedented honor to the Ram 1500 in December 2013. Motor Trend’s judges ran nine contenders for the Truck of the Year honor through a series of tests, and when the votes were cast, the Ram 1500 emerged the winner.

“Half-ton truck customers have been asking for a diesel engine and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy, but also 9,200 pounds of towing capacity,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win Motor Trend’s Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road.”

The image on the wrap is that of the front end of a 1500 coming across a truss bridge. The wrap is located on the west side of the Headquarters Tower facing the main entrance to the company’s Auburn Hills Complex and Interstate 75, which carries more than 140,000 motorists past it each day.

Ram Truck advertising agency, The Richards Group of Dallas, designed the image and IM Branded of Rochester Hills, Mich., produced and installed the building wrap.

 Building Wrap Facts

  • Chrysler_eThe building wrap covers 10 floors of the 15-floor Headquarters Tower
  • The entire Ram 1500 building wrap is 145 feet wide and 155 feet tall
  • The Ram 1500 image is 40 feet wide by 55 feet tall and takes up four floors of the building
  • The truck grille is 40 feet wide by 15 feet tall, the windshield is 18 feet wide by 4 feet high and the headlights are 5 feet square
  • The Ram 1500 “Motor Trend Truck of the Year Back-to-Back Champion” banner at the top is 40 feet wide by 80 feet tall
  • The wrap took four days to install

A full report of Motor Trend’s comprehensive Truck of the Year testing is featured on MotorTrend.com and in the February 2014 magazine issue.

About the author

Nicole Girkey

As an automotive editorial Ninja, Nicole has woven her way in and out of various aspects of the automotive print and editorial industry for over 15 years. Her recent obsession, diesel trucks, with a focus on sled pulling, keeps her in the dirt. In her off time, she is steady working on creating and molding the next generation of “car guy” with her husband and son, little Cooper.
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