Hats off to Nissan for being “all in” with their new truck and the commitment to diesel. Earlier this year they debuted the new Titan and at the time, announced the initial allocation of the new truck will be 100-percent diesel!

Yes, you read that right. Every Nissan Titan coming off the line initially will be a Titan XD. The XD houses a 5.0-liter V8 Cummins that will have 310 ponies under the hood and are able to produce 555 stump pulling pound feet of torque. Nissan partnering with Cummins for this engine is an extremely smart move.

If you are reading this, then you already know how reliable the Cummins brand engines are and that they have a very strong following. Attend any diesel event and you will probably find more Cummins powered competitors than Duramax and Power Stroke combined.

The power and reliability of the Cummins brand engines is one of the things Nissan is banking on. The video above talks about diesel goodness. “It is that feeling that the engine always has to give. You never run out and hit the top of the torque curve,“ Rich Miller, Director, Product Planning – Trucks and SUVs, Nissan North America HQ.

For many of us, we are huge fans of diesel. I mean why else would you be reading a diesel magazine online? To hear how an OEM explains what a diesel means to them, we think is pretty important. It gives you an inside look at what their strategy is.

Ram, focused on fuel economy with their EcoDiesel. It sounds like Nissan focused on power, performance, and towing with their diesel. These are two very distinct differences. (Click here for a comparison.) Which one speaks to you?