We’ve all been seeing some scary news about tariffs and subsequent price increases in the automotive industry. Amidst these uncertain times and in response to the new auto tariffs, Ford has stepped up, bringing some good news to potential customers—employee pricing for everyone. But I don’t work for Ford, you say. No, you don’t have to; that’s the whole point. You have access to employee pricing anyway.

Ford Motor Company: From America, For America

Through its new U.S. initiative called “Ford Motor Company: From America, For America,” consumers have the opportunity to pay what Ford employees pay. According to Ford, “We understand that these are uncertain times for many Americans. Whether it’s navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.” Ford calls this program “a testament to our commitment to assembling where we sell. It’s a way for us to give back to the communities that have supported us for generations.”

Ford Employee A-Plan Pricing

This initiative basically opens up A-Plan pricing—traditionally reserved for Ford employees—to the general public. With prices that fall below the dealer invoice, A-Plan pricing offers significant savings. The 2025 Ford Super Duty is excluded, but here’s the deal—the 2024 model year is included  In our books, that might as well be a 2025. If you’ve been looking to get into a Super Duty, now may be the time. We can’t say it with certainty, but you may never find a new Super Duty for cheaper. Chassis cab models are ineligible. This special discount expires on June 2, 2025. No pressure.

Ford’s Q1 2025 Sales

Ford touts its best first-quarter (Q1) pickup truck sales in more than 20 years, up 24% (Q1 2025 versus Q1 2024) to 190,389 trucks. March alone saw a 38% rise. The F-Series, Ranger, and Maverick totaled 243,317 units for the first quarter of 2025. At this pace, Ford is on track to sell a million trucks, about 800,000 of which should be F-Series. Note that F-Series includes the Super Duty lineup and the half-ton F-150. Interesting note: Q1 2025 sales of the electric F-150 Lightning dropped 7% to 7,187 trucks. Of the half-million vehicles that Ford/Lincoln has sold so far this year, most (98%) are trucks/SUVs (there’s only the Mustang), and most (85%) have internal combustion engines (versus electric or hybrid).

Ford Super Duty

The Ford Super Duty continues to be a solid choice in the heavy-duty truck market. With an available 500 hp and 1,200 lb-ft of torque on tap, the 6.7-liter Power Stroke V-8 delivers when you need it most—which is all the time. The turbodiesel is wrapped in a handsome, well-balanced body and adjacent to a high-end, tech-heavy interior. We’re talking wireless Apple CarPlay and Android Auto, a 12.0-inch digital gauge cluster, a 12.0-inch touchscreen, a head-up display, and tons of towing technology. The Super Duty can be had in Regular, SuperCab, and Crew Cab Configurations. Trim levels include XL, XLT, Lariat, King Ranch, and Platinum.