In this day and age of social media ubiquity, just about everyone who has a passion for something wants to make a living sharing their exploits with the rest of the world, but very few have managed to actually accomplish that goal. Alex Bowsher serves an exception to that rule.
As the founder of AllTerrainTrucks.com, the Atlanta, Georgia truck fanatic has amassed an Instagram following that’s currently 850,000 users strong, making his account one of the most popular automotive-related destinations on the site. With an audience that large, Bowsher has managed to attract the attention of aftermarket companies who are looking for truck fans to showcase their latest wares which has in turn created a legitimate marketing venture out of his social media efforts.
“I sort of fell into the diesel scene,” Bowsher explained. “Years ago, I was working at one of the biggest truck dealers in the Southeast, and getting to drive all the trucks there influenced me into getting one for myself one day.”
That urge led to Bowsher’s first truck – a lifted 2011 GMC Sierra 1500, and like so many gearhead stories, it took him on an increasingly ambitious path. Those projects drew more attention to his social media endeavors, leading Bowsher on the path to where he is today.
Bowsher’s latest project is this – a Duramax-powered 2016 Chevrolet Silverado 2500HD that’s been thoroughly warmed over from top to bottom. Acquired in March of 2016, the truck was designed and built by Cris Payne and the team at Truck Guru for last year’s SEMA show. “We bought it with the full intention of turning it into a show truck for SEMA,” Bowsher told us.
“Cris made it happen,” said Bowsher. “Being at SEMA was a spoiling experience, to say the least – anything and everything I wanted to see was there. Being that it was my first ever SEMA show, I was blown away at how massive the show really is. I am very grateful to American Force Wheels for allowing the truck to be a part of their booth at the show.”
Though most projects are never done, Bowsher says this build is pretty much complete as it sits now. “The truck will stay the way it is for the most part,” he explained. “I don’t have any major plans to alter it because Cris essentially covered every aspect of this truck when he built it for SEMA.”
As for his favorite mod on the Silverado? “Picking a favorite part of the truck is a difficult choice,” he explained. “I would have to go with the PlainANSimple headlights and taillights. Cris had an idea to put cameras in the headlights and taillights. Not only do the cameras display on a monitor molded into the headliner, but they also record 48 hours of footage, even when the truck is off.”
But don’t think for a moment that his truck modding days have come to a standstill. Given the results of the Truck Guru team’s efforts to build the Silverado for SEMA, Bowsher is already setting his sights on the next project. “Overall, I am extremely happy with the work that Cris Payne put in to make my dream a reality,” he told us. “I cannot wait for the next build.”
So what’s in store next? Well, your best bet is to follow his Instagram feed to keep up with his latest adventures. Maybe there is something to this social media thing, after all.