Collaboration: It’s the process of two or more organizations working together to complete a task or to achieve a goal. When that goal is to showcase the industry-leading customers your company supports, the collaboration can net some amazing results. That is where the story started for “Project Webshop,” a 2017 F-250 Super Duty.
When Dana Nevins, founder of Webshop manager, a company specializing in IT and web solutions for the automotive aftermarket, decided he wanted a platform to showcase his clients, the Super Duty came as a natural choice. “I’ve always been a Ford guy. My dad worked at Ford for 30 years,” Dana said. “Also, with so many industry-leading manufacturers in the diesel performance market, the F-250 was an easy choice.” So, with the vehicle set, it was time to start planning out the build.
One thing Dana knew from the start was that he did not want a trailer queen. Looking at an all-around performer, the truck had to keep the balance of being able to handle off-road duties for some weekend fun. Part and parcel of this was towing Dana’s other vehicle – a fully restored 1970 Bronco – while still maintaining a level of street-ability.
With some of the biggest names in diesel performance playing a huge part in this build plan, it was time to start the calls. Banks Power was happy to answer with one of their Derringer tuners. Capable of adding up to 72 horsepower in a standalone form between its six adjustable power levels, the Derringer also provides full monitoring of a range of vehicle systems. With tuning handled, the next call was to Sinister Diesel to increase airflow on the Super Duty. This came in the form of a cold air intake and cool side charge pipe. Finally, the truck needed help freeing up all the extra air coming in, so Gibson Performance Exhaust exhaust provided a full cat-back system.
The suspension was the next project to be tackled and Dana knew just who to call – the guys over at Cognito Motorsports. The timing was perfect as Cognito was debuting their new line of Super Duty components and featured this truck at their SEMA booth after throwing everything they had for F-250 at this truck. This included an eight-inch lift and level supported by FOX DSC shocks, an SM series radius arm kit, LDG track bars, and Cognito’s arm enhancement plates to really add some pop to those exposed arms.
With the truck lifted eight inches, stock wheels and tires obviously weren’t an option. In came Raceline Wheels, providing a set of 22-inch Hostage wheels. Atturo Trail Blade Boss tires keep those 22s rolling with 40×14.5 rubber on all four corners. With all that extra height, a Fox BDS steering stabilizer was added to keep things pointed in the right direction.
With the truck’s new aggressive stance handled, it was time to make the body match. Go Rhino BR series bumpers cover the F-series front and rear and a T-Rex Laser grille was added. T-Rex also provided a lighting solution in the form of Z-Roadz LED light bars up top and in the front grill. To finish off the lighting, bumper and rock lights from Lazerstar lights were also added to the truck. A Bak Flip tonneau cover keeps the bed contents hidden away and provides a clean look. Line-X spray-on liner keeps the truck protected when it’s time to load up the gear. Finally, the truck was wrapped in a satin gray finish to complete the exterior.
Inside the truck, the look remains mostly stock, but the factory leather interior is accented by a few touches to enhance the functionality. One of those is a Lock’er Down center console safe to keep the valuables secure when the truck is left alone. Another touch is the floor mats to keep the desert sand out of the carpet provided by 3D Mats. Finally, the Banks Power display mounted in
an A-pillar gauge pod keeps the driver informed of the vitals.
Overall, Project WebShop is a great truck capable of many duties. Also, it serves as a great example of how partnering with the right companies can deliver a show-stopping truck. Full custom rigs are always fun to see, but it’s refreshing to see a truck that utilizes the right available parts to become something great.
Before we parted ways, we asked Dana what was next on the project list? Staying true to his Blue Oval roots, he showed us a pre-order for a 2021 Badlands Bronco. He also hinted that a Coyote swap was a highly likely probability. With that on the table you can be sure I will stay tuned for Project Webshop 2.0, or should I say 5.0.