Certain vehicles have achieved almost mythical status—at least on the internet. One of them is the Ford Excursion, especially when paired with the 7.3-liter Power Stroke turbodiesel. Sitting on the lot at King of Cars & Trucks Inc. is a true unicorn: a diesel Super Duty 2002 Ford Excursion Limited 4×4 with just 116,000 miles, and it’s being offered for $69,500.

Why The 2002 Ford Excursion 7.3-liter Diesel Is So Desired

Ford discontinued the Excursion after 2005, but even before that, the 7.3-liter Power Stroke had been phased out in favor of the 6.0-liter. Enthusiasts know the 7.3-liter engine is one of the most durable and sought-after diesel engines out there, famous for its million-mile potential and relative simplicity compared to today’s emissions-heavy options. Add to that the sheer size and capability of the Excursion (the largest SUV Ford has ever made) and suddenly, the price starts to make more sense—if you come from a place where money grows on trees.

Features That Make This Excursion Limited Stand Out

This particular 4×4 diesel SUV checks nearly every box collectors (of overpriced oddball vehicles) drool over. A Limited trim means it came loaded from the factory, and this one still boasts rear captain’s chairs, heated and memory seats, adjustable pedals, parking sensors, and even a rear entertainment system with a six-disc changer—a real throwback. Ask a kid what a six-disc changer is if you want to feel especially old. The fact that it has been garage kept, meticulously maintained, and comes with the original manuals and window sticker only adds to its appeal. To top it off, it’s riding on fresh Firestone tires.

Is $69,500 Too Much For A 2002 Excursion?

That’s the big question. Seventy grand for a 23-year-old SUV seems outrageous at first (second and third) glance. From a purely practical standpoint, you could buy a new Super Duty or diesel Suburban for the same money. But those won’t ever be a 7.3-liter Excursion. For the right buyer—someone who wants to own a piece of diesel history that’s only becoming more scarce—this price might feel justified. For everyone else, it’s simply ludicrous.

The Rarity Factor: Why Clean Diesel Excursions Keep Rising In Value

For those who grew up seeing these diesel brutes on the road, or perhaps even rode in one on a family trip, there’s a powerful sense of nostalgia here. They represent an era before SUVs were smoothed out and softened—a time when Ford felt shame-free about building a diesel-powered rig that could tow nearly anything while carrying the whole neighborhood. With fewer clean examples left on the road, values have been climbing fast, and trucks like this one don’t stay on the market long.

So here’s the question every diesel guy or gal has to ask: would you buy a well-loved 2002 diesel Ford Excursion for the same amount as a new diesel truck? Whether you see it as an overpriced relic or a worthy investment in diesel nostalgia, this diesel Excursion will get people talking—and that’s exactly the point.