Ford’s Way Of Promoting The 7.3-Liter Power Stroke was WILD!

In the early 1990s, heavy-duty pickup trucks weren’t exactly the face of sexy and stylin’ rides. Well, at least to the general public. Maybe to us, but you know what I mean. A colleague of mine sent me a link where I found this and all I can say is WOW. I’m so glad we got what we got, right? This Ford version of “high styling” workhorse is a weird mixture of the Ranger and an El Camino to push the all-new 7.3-liter Power Stroke engine. What do you think?

In 1994, this creation was brought to the table as a concept and Ford was really hoping that it would take off. This big, banana-yellow turbo diesel machine came with the, then new, historic 7.3-Liter engine that generated 210-horsepower and 420 lb-ft of torque. Weighing in at 444 cubic-inches, the 7.3 showed promise to be a tough workhorse.

It may be slick around the edges and offer a wrap-around windshield, but the big cargo box and dually rear-end keep this rig in the working breed of trucks. After a little more digging, we’ve found that this concept was about 10-inches longer than the F250 dually in 1994 and was fitted with an 8,000-pound capacity winch and hidden tow hooks.

I’m thinking its a safe bet that their push to reveal this engine was worth it because from 1994.5 to 2003, all of the Super Duty trucks had one in it and they’re still covering the roads today. I’ve personally always enjoyed the concept division of these manufacturers and seeing their imaginations run wild. Who know’s what they’ll come up with next. What do you think about this unit?

About the author

Artie Maupin

Artie Maupin is from Southeast Missouri and has an extreme passion for anything diesel. He loves drag racing of all kinds, as well as sled pulling competitions.
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