OE Spotlight: Ram Limited Edition Heavy-Duty Honors "The Traveller"

OE Spotlight: Ram Limited Edition Heavy-Duty Honors “The Traveller”

If you’re a collector of one-off items and have a love of country music, then the latest Ram Truck, “Ram Traveller” should really get you excited. Ram and Chris Stapleton are collaborating to create a one-of-a-kind Ram “Traveller” truck designed specifically by the eight-time Grammy-winning artist in collaboration with the Ram Truck design team.

The 2500 Heavy Duty creation continues the collaborations between Ram and Stapleton which includes the 2016 Ram Nation concert and instrument donation for students at Stapleton’s former high school in Paintsville, Kentucky, the multi-year campaign anchored by Stapleton’s custom rendition of “I’m a Ram,” and the Country Music Hall of Fame and Museum’s current exhibit, Chris Stapleton: Since 1978, presented by Ram Trucks.

“Our relationship with Chris Stapleton is special because he is not just a partner, we consider him to be a friend. He represents our shared values of hard work, determination, and perseverance,” says Mike Koval Jr., Ram brand CEO – Stellantis. “Our journey with Chris throughout his career is something we are extremely proud of and to see this Ram Truck collaboration come to fruition is an endeavor we will cherish for a long time.”

Working with the Ram design team, the “Traveller” truck exudes a vintage vibe while carrying a modern theme. A first glance has you notice the custom exterior and interior design cues that nod to the vintage nature of Ram trucks from the late 1970s and 1980s combined with modern cues of today.

Exterior styling cues stem strongly from Stapleton’s fondness for the 1979 Ram Palomino truck. This iteration evokes the essence of the iconic vehicle with Palomino-inspired exterior colors Linen Cream, Radar Red, Bison Brown, and Cashmere, which have been modernized to complement today’s finishes. In addition, the iconic striped graphics featured on the Palomino are adapted to fit the more sculptured 2500 Heavy Duty body.

Modernized badging still remains true to the classic design.

Retro-inspired Turbo Fin 18-inch wheels set the aesthetic tone of the truck blending the nostalgic classic ‘80s appearance and updating the style with a fully painted, deep-dished machined-face wheel with a bright chrome center cap. Influenced by the classic 1980s Ram badge fonts, the “Traveller” badging merges the past and the present to create a distinct look. Finishing the exterior is a multi-faceted, three-dimensional Ram hood ornament added to achieve a vintage, yet modern-day appearance.

The interior of the Ram “Traveller” features numerous personal design details, influenced by Stapleton’s musical career while representing his individual style. These details also serve a practical purpose for an everyday lifestyle. A custom, monochromatic Bison Brown color is featured throughout the interior palette with a pop of color integrated into the headrests of buffalo plaid flannel material. The plaid is a nod to the material found in the jacket worn by Stapleton on the cover of his debut album, Traveller. Walnut Burl wood appears throughout the cabin along with tailored-cloth-wrapped seats, speaker grilles that draw inspiration from guitar amps, and a custom front-row bench seat. Completing the design is a customized Chris Stapleton signature inlaid into the wood of the instrument panel as another personal touch.

The Ram Truck brand and Chris Stapleton create a one-of-a-kind Ram “Traveller” truck designed by the eight-time Grammy-winning artist in collaboration with the Ram Truck design team

This latest partnership coincides with the official release of Stapleton’s recording of “I’m a Ram” next Friday, Nov. 11. In addition to streaming everywhere for the first time, a limited-edition 7-inch vinyl disc featuring the song as well as a special alternate live version of the classic Al Green tune will be available exclusively at Indie retail.

The debut of the Traveller occurred at the Nashville Country Music Hall of Fame on 11/7/2022 and was aligned with the current exhibit, Chris Stapleton: Since 1978.  The exhibit highlights Stapleton’s contributions to American cultural history and runs through May 2023. It chronicles the course of Stapleton’s multi-faceted musical career, from his Kentucky roots and success as a Nashville songwriter to his rise to stardom as one of music’s most powerful and unique voices.

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About the author

Randy Bolig

Randy Bolig has been working on cars and has been involved in the hobby ever since he bought his first car when he was only 14 years old. His passion for performance got him noticed by many locals, and he began helping them modify their vehicles.
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