GM, who touts their military vehicle discount as the most generous in the industry, announced improvements have been made. The improved GM Military Discount Program features an increased discount for greater savings, offering an invoice model and options price below the suggested retail price plus destination fees and a $150 program fee for eligible vehicles. The discount can be combined with most current incentives – including bonus cash, consumer cash, GM Card Earnings and trade-in allowance. Enhancements to General Motors’ vehicle discount program for active and reserve military members can make owning a new Chevrolet, Buick, or GMC car or truck more affordable.

“GM has long supported the military and military families, and we hope this improved program will show our appreciation for their service by providing them with greater savings when they purchase one of our great new vehicles,” said Chuck Thomson, general manager, GM Retail Sales and Marketing Support. GM’s military discount is available to more military members than any other brand: active duty, reserves, veterans within one year of discharge date and military retirees and their spouses.

At the GM Military Discount Program web site, active and reserve members of the U.S. Air Force, Army, Navy, Marines, National Guard and Coast Guard can get additional information about their new-vehicle discount, in addition to specific, model-by-model examples.

General Motors and Chevrolet are proud supporters of America’s military. With thousands of military veteran employees, General Motors’ support for the United States armed forces spans generations. Today, Chevrolet assists Cell Phones for Soldiers, Achilles Freedom Team of Wounded Veterans, the Fallen and Wounded Soldiers Fund, a variety of employment and grassroots initiatives, and is the Official Vehicle of the Army-Navy game.

The GM Military Discount program offers the industry’s best discounts on most Chevrolet, Buick and GMC vehicles for active duty, reserves, veterans (within one year of discharge date) and retirees and spouses of the U.S. Air Force, Army, Navy, Marine Corps, Coast Guard and National Guard. GM also is a proud sponsor of the U.S. Chamber of Commerce’s Hiring Our Heroes initiative aimed at finding meaningful employment for veterans transitioning to civilian life.